A whole lot of us (me included!) struggle to market our own books. It's easy enough to get distracted with the things we, personally, like most, and ignore the things that might help our books sell better. Book content pulls are a great way to take away some of the heavy lifting, and provide an alternative view of what might help drive sales. Content pulls are authentic, and come from someone who has actually read your book with marketing in mind.
What is a book content pull?
A book content pull is a marketing service for indie authors. The service provider will take your manuscript, read it through, and highlight/extract lines, paragraphs or tropes that they think you should use in your marketing. Potentially powerful lines often get overlooked, but sometimes, those little gems make the best marketing assets.
It's different from a traditional blurb or excerpt, and your provider won't be writing anything new for you (or editing!) - they'll literally be pulling out sections you've already created, and handing them over to you, ready to pop into captions, videos or carousels.
How book content pulls work, and how to use them
Once you place your order, the reader will read through the book and highlight standout hooks, tropes, themes, quotes... anything they think deserves a bit of attention in your marketing! These easy-to-use snippets can easily be used again and again in your marketing.
Depending on your marketing strategy, there's a ton of ways you can use the deliverables from a content pull! You can use them in ad copy, on captions, graphics... even add them as calls to action, depending on what your reader pulled. They're super versatile, so you'll have a nice stash of things you can use for your marketing.
The benefits of using book content pulls for your marketing
The main benefit of using a content pull service is that it saves you time. Marketing is a time-intensive process, even for the most seasoned of marketers. Most authors learn on the fly, and all that time spent trying to figure out what readers might like most is time you could be spending writing your next book, instead.
Content pulls can also help you make your marketing more consistent across platforms, and gives you ready to go captions and snippets with marketable tropes and themes that readers crave.
How to get a book content pull for your own book
There are tons of service providers online - everywhere from Fiverr to Etsy! You can even find sellers who offer it on their own websites (like me!) who can offer quick turnaround and affordable rates. When you're looking for a service provider, ask them what genres they work in, and what they're comfortable with. Some providers only work with one genre, and others might be happy to jump around different genres depending on their tastes and experience levels.
Remember that you don't have to do it all alone! There are hundreds of experienced people out there who can help you with your marketing launch. If you're ready to bite the bullet and get ready-to-use content for your marketing, then check out my affordable content pull service, available here.
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